Track and Monitor room conversions through ResAvenue

August 27, 2007

ResAvenue is pleased to announce that it now supports Google Conversion Tracking Codes. This new feature allows you to insert a conversion tracking code onto your ResAvenue Booking* page, which will help you track, monitor and measure with great accuracy statistics relating to traffic, conversions and page views on your hotel website. This will provide you a clear picture of how well your website is functioning as your online sales medium.

The Google Conversion Tracking code results will also provide you with a ratio of visitors to your website as compared to the number of conversions. You can find out how profitable your keywords are across different search engines and multiple online campaigns i.e which words generate the largest conversion rate. You will be able to identify where your best online customers come from and which target audiences are the most profitable for your specific content. This will help you to develop a more efficient program for search engines.

A Search Engine Optimization program is an essential component of your online distribution strategy. It helps you develop and incorporate specific coding, keywords, titles, meta tags and descriptions in your copy, which will attract the attention of both guests and search engines. The utilization of optimized words or phrases will make your website easier to locate and will help you achieve a higher ranking on search engines. This will help drive the right traffic to your website and compete against other websites for rank more effectively. (Stats: Only the Top 30 search engine results catch the attention of individuals searching for information.)

It will help you to adapt your website and your search engine optimization program to maximize the returns on your investment.

*Insert the Google code on the last page i.e the Thank You page to ensure that the booking is complete.

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