Videos: An Effective Marketing Tool

November 24, 2008

On the internet, there are thousands of hotels vying for the attention of the same audience. These visitors have short attention spans and the multitude of stimulus trying to gain their attention makes them shorter. A well know fact is visitors are more likely to stop and look if they find your hotel aesthetically pleasing.

If a picture speaks a thousand words, imagine what a video can achieve!

Video Marketing is being used by many businesses as an effective marketing tool. All you need is a simple 2-minute video that highlights your hotel’s key features, which will help your hotel gain an edge over your competitors.

Today, videos are definitely the “in-thing” and used by most businesses as an effective marketing tool. Youtube, a major online video company attracts over 330 million visitors a month. Videos have generated a new way of expression and created a sensation among viewers.

Before travelers decide where to go and how to get there, they browse through various websites, looking for the kind of accommodation that interests them the most. What better way than video marketing to arouse their interest in your property and encouraging them to make bookings?

By conveying the unique features of your hotel through a video you can capture the viewer’s imagination and build confidence for your hotel. Videos bring gripping audio and visual content to your website, engaging your viewers in a powerful way. It creates a long lasting, positive impression of your hotel, hence enhancing your business.

But the question is why is Video marketing the best way to go? This is because today, the web users’ average attention span is measured in seconds. Web surfers are impatient and tend to apply very limited time and effort to see what you have to offer. Majority of them would be more interested in watching a video than reading content on your website. If you manage to entice them and provide a fast, highly visual way to let them discover what your hotel has in store for them, your job is done!

Moving images and sound are more visually appealing and convey much more than fancy brochures. Take for example, the increasing number of travel programs on television nowadays and the effect it has on its viewers.

Videos use sound and motion to stimulate the senses and deliver more information that is easily remembered. Studies have proved that people remember 10% of what they see, 20% of what they hear & 50% of what they see and hear.

Here are a few tips you need to follow before creating a video…

First is the time limit. Don’t go over 100-120 seconds and upload more than 20 images. The longer the video, the larger the file size and the more space it will take up on your host. You don’t want to drag the video and make it more of a task and less enjoyable for your viewers.

Secondly, make sure the script for your video is well-written and appealing. It should be good enough to create excitement and thrill for your viewers.

Thirdly, the voice-over recording & the background music should be clear and soothing, without any disturbances.

While constructing your video, think about what images users would want to see on your website. You can have images of what the hotel looks like from the outside in order to outline its exterior, as that is the first thing that would stir their curiosity in your hotel. You must then give your viewers an insight on the different types of rooms in your hotel, so that they can ascertain its hygiene, size and interiors.

You must also provide images of the amenities that your hotel has to offer. For example the gymnasium, swimming pool, spa treatments, kids play centre, restaurants, etc.

Another important feature that should not be ignored is your hotels surrounding area and its neighborhood. Give a good view of the nearest tourist attractions, religious places, shopping areas, etc to promote the destination as well.

Also, due to the continuous increase in user bandwidth & quality expectations of people, you need to periodically make new versions of your hotel video on your website.

It is now quite clear that Video marketing is most likely to become the “next big thing” in the Hotel Industry. Video marketing has great scope, is high on creativity & will soon become a vital part for any hotel marketing campaign.

Back     Top

Direct Connect

Our Clients


Request A Quote

Frequently Asked Questions
Our Partners