Maximize your profitability with your MARS account

August 12, 2008

Did you know that, you can do more than just manage your distribution channels with your ResAvenue MARS account?

No. Well you can!

Your ResAvenue MARS account is a highly flexible and customizable. It has a range of features and functionalities that you can configure to suit your requirements. This will help you
  • Enhance your brand value
  • Increase traffic to your website
  • Improve your sales
  • Maximize your profits
Here are 3 features that you can configure to squeeze the maximized profit out of your online sales engine:

Currencies & Languages: A common reason behind abruptly abandon online reservations are languages and currencies barriers.

Languages: Guests to your hotel are not only from english speaking nations. Many guests come from countries where English is not the spoken language. It is these guests that sometimes have difficulties understanding the seemingly simple reservation process. The ResAvenue solution has an easy to activate solution for this problem. The ResAvenue in-built booking engine is multi-lingual in nature. You can use the Language feature in your MARS account, to activate one or more of the international languages available. Currently, ResAvenue has 9 international languages - English, French, Dutch, Italian, Spanish, Portuguese, Chinese, Mandarin and Japanese.

ResAvenue current has 9 language options – English, French, Dutch, Italian, Spanish, Portuguese, Chinese, Mandarin and Japanese

Currencies: It is a well-known fact that guests prefer to pay in their home currency. For example: A guest from US will prefer to pay in Dollars, a guest from Japan will prefer to pay in Yen and a guest from India will prefer to pay in Rupees etc.

ResAvenue makes it possible for you to accommodate the guest's booking preferences by providing you with a multi-currency booking engine. You can use the Currency page in your MARS account, to activate one or more of the currencies available. Currently, ResAvenue has 9 following currencies - USD, GBP, Euro, SGD, INR, MYR, OMR, AED and BHD.

By making it possible for a guest to make a reservation in his native language and home currency, you can enhance your guest's booking experience, thus, increasing your hotel’s brand value in the mind of your guest.

Rates & Allocations: Today, majority of people use the internet to source and compare room accommodations. By ensuring the best room rates appear on your hotel’s website, you can ensure that visitors will complete the reservation process on your website.

With your ResAvenue M.A.R.S. account ensuring that your hotel website displays your best rates is easy. Your ResAvenue M.A.R.S. account is a single window interface that you can use to manage all your distribution channels - website, travel agents, travel websites etc. You can use the tools provided to create rooms, rates for each channel. This single window interface will also prevent errors like double bookings since all parties access the same database.

Room Images: A picture speaks a thousand words and by including pictures of your hotels and rooms on your booking engine, you can assure guests that they are making the right choice. This will help you sell your inventory easily.

This article lists just few of the features that you can customize to improve traffic, enhance brand value and increase sales with the help of your ResAvenue MARS account.

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