How to choose an online solution for your hotel

August 04, 2008

Buying an online solution for your hotel is like buying a car. Once you have decided you need one, you have to decide whether you want a basic ‘no frills’ model, a model with some frills or a model with all the frills such as auto windows, auto cop security etc.

Like cars, there are 3 types of online hospitality solutions:
  • A basic solution that provides you with only a payment gateway
  • A mid-level solution that provides you with a payment gateway and couple of value additions like multi-lingual, multi-currency transaction facilities
  • A premium solution that offers you a multi-lingual, multi-currency payment gateway, online management tools, GDS and IDS connectivity and more.
If you are a small or even a mid size hotel owner, I am sure your thinking, ‘With my budget, I have No Choice. I will be able to buy only a Basic Solution. What the point?’

Not true! ResAvenue the prefered online hospitality management solution by Indian hoteliers is a a premium solution that you can sign up for at little to no cost. It offers you features and fiunctionalities like

Multi-lingual, Multi-currency Payment Gateway
ResAvenue is a solution operating on a global scale. To ensure the maximum transaction coverage, ResAvenue enables hotels to accept payment in multiple currencies. Currently, you can transact in USD, GBP, Euro, SGD, INR, MYR, OMR, AED and BHD.

Visitors to your website can complete the reservation process in any of the following 9 major international languages:

ResAvenue current has 9 language options – English, French, Dutch, Italian, Spanish, Portuguese, Chinese, Mandarin and Japanese

This wide range of international language options will help enhance your hotel’s brand image.

ResAvenue has a built-in multi-lingual, multi-currency payment gateway that will enable you to collect payments in real time. It also has a wide range of payment options – Credit Cards: 8 major credit cards and Net Banking*: 21 Indian, 20 Chinese and 3 Singaporean net banking options.

* Not available with the Popular Scheme.

Merchant Accounting Reporting System (M.A.R.S)
ResAvenue’s M.A.R.S. interface has a range of online management tools that will help you manage your distribution channels and marketing programs directly online.

What you can do with the features and functionalities in your M.A.R.S account?
  • Online Customization Tools: Use the online customization tools to customize your payment pages to match your website. This will help reinforce your brand value.
  • Online Management Tools: Manage all of your distribution channels - FIT sales, Corporate sales, GSA or Remote Sales Offices sales, Travel Agent and Room Wholesale Agent sales, Tour Operator sales through a single window interface through any PC with an internet connection.
  • Policy Pages: Map and apply business policies such as cut-off timings, cancellations and ‘no show’ policies, taxes etc. directly online.
  • ResAvenue M.A.R.S. interface: Run efficient CRM programs based on the statistics displayed.
  • Bill and Invoice: Negotiate rates and send invoices to guests via email. Include payment link to collect payments in real time easily.
  • Instant Alerts: Offer instant information to your hotel staff and trade partners using automated system generated messages via SMS / Fax / Email, Transaction Alerts.
  • Generate Reports: Analyze trade performance through Traffic Reports, Time Linked Yield Reports etc available in your M.A.R.S account.
Free GDS and IDS connectivity
In 2007, 60% of online bookings were through the Global Distribution System (GDS) and the Internet Distribution System (IDS). However, listing on all major GDS’s and IDS’s is a time consuming endeavor, as each GDS and IDS has to be listed separately and the process takes 2 months or more.

It is also extremely expensive as you have to pay a premium for each GDS and IDS. This is approximately 1000-2000$ per GD's and IDS's depending on your hotel’s location (country) and property type. Instead of going through this expensive and time consuming procedure, you can opt to sign up for the ResAvenue solution which is not even a fraction of the expense. Moreover, ResAvenue offers ‘Free Listing’ on major Global Distribution Systems and thousands of Internet Distribution Systems.

Free listing on the Extranet
ResAvenue Extranet will give you an instant direct route to the massive online and offline travel market. It will help you reach out to thousands of online and offline travel agents across the world. You will also get access to fantastic promotional tools to increase your occupancy rates. Moreover, there are no charges to set up an account with the ResAvenue® Extranet. Once your hotel is on-line and live on the ResAvenue® Extranet, there are no annual fees or service costs.

Highest Online Security Measures
An important part of the hospitality management solution is the in-built payment gateway. So, keeping your guest's secret financial data safe is a priority. ResAvenue has installed a variety of products and processes to pre-empt credit card fraud. These are internationally certified security standards, which ensure the security of transactions, conducted via your website.
  1. 1. PCI Certification: ResAvenue has achieved the new Payment Card Industry Data Security Standard Version 1.1 Standards of Compliance, which makes it one of the most secure payment gateways in the world.
  2. 2. Verisign Certification: ResAvenue® is registered with Verisign, the world's best and most trust worthy Net Authentication Agency.
  3. 3. Hacker Safe Secure Certificate: ResAvenue employs the best in online security. Daily testing is done to maintain its Hacker Safe Secure Certificate.
  4. 4. International Authentication Protocaols: ResAvenue is one of the few companies in the world to implement the new Verified By Visa and the MasterCard Secure Code protocols, which are expected to reduce charge back level by as much as 90%.
The best aspect of the ResAvenue solution is that it is not expensive. It is like purchasing a Ferrari at the cost of a Maruti 800. You can also sign up for ResAvenue at Zero Setup costs. Learn More about ResAvenue’s Popular Scheme.

So, what are you waiting for sign up today!

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