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Avenues adds yet another Cash Card, 'Done Card', to its Payment Network

September 15, 2010

Avenues, South-Asia's largest integrated eCommerce Company and Done Card, the multipurpose cash card company are pleased to announce that they have joined hands to provide a new set of Indian shoppers with online shopping convenience. This agreement will also provide Done Card holders with instant online recharge facilities through the ResAvenue payment gateway.

In the past few years, India has emerged as a global business powerhouse in the retail segment. However, Indians are generally conservative about shopping online. One of the key contributing factors to this situation is convenience of online payment. Most do not have credit cards and though a substantial percentage do own debit cards linked to their bank accounts, many are extremely reluctant to reveal their personal information online in order to purchase products, services or even book train tickets and hotel accommodation. To enable these audiences to come and shop online, a prepaid card like the Done Card works as a viable option. With this kind of a card, the customer's exposure is limited and his main bank account and credit card account remains out of sight.

ResAvenue Payment Gateway, the online payment gateway provider makes it possible for merchants to reach out and capture this audience with India's largest direct debit engine. It also has other alternative payment options such as mobile payment - SBI Freedom and PayMate and a cash card option from ITZ Cash. It enhances its payment bouquet with its agreement with Done Card.

Done Card is a multipurpose prepaid cash card that can be used for online payment transactions. It enables the non credit card holding public and those who have cards but are hesitant to reveal their personal information online to purchase and book all types of products and services such as Online Shopping, Rail tickets, Air tickets, Bus tickets, Cinema tickets, Mobile recharge, Utility bills, etc. with ease. By signing a deal with Done Card, Avenues adds yet another payment option to its already extensive payment list. This payment option will enable its merchants, hoteliers, event organizers and travel affiliates to widen their reach into the no card, no bank account target market.

Avenues has also signed an exclusive agreement with Done Card to expand its hotel inventory distribution network. Now, 22,000 Done Card outlets will not only sell and recharge Done Cards, they will also sell hotel accommodation of all hotels connected to the HotelsAvenue inventory feed.

Done Cardholders and merchants also benefit from this agreement as cardholders can now recharge their cards directly online. They can also make purchases from any Avenues affiliated merchant website with ease. Furthermore, the agreement with Avenues adds a new profit generating business opportunity for its distributors, which means when a Done Card holder heads to the nearest recharge outlet, he can not only top up his card but also book hotel accommodation at hotels across the globe.

About Done Card
Done Card utility Limited company incorporated in year 2006 by Done is truly diversified with its business activities spread all over India. Done card is authorized by the Reserve Bank of India to issue and operate Prepaid Cash Cards in India.

Done Card offers safe and easy payment option to Indian consumers without compromising on their privacy with one - stop shop solution. It is a multipurpose prepaid cash card or a stored value card that is predominantly used for online payments such as Online Shopping, Rail ticket, Air ticket, Bus ticket, Cinema ticket, Mobile recharge, Utility bills, etc. Unlike Credit/Debit Card transactions, Done Card transactions are carried out without accessing banks' interface.

About Avenues
Incorporated in the year 2001, Avenues is a zero-debt company that has been profitable from its inception. Avenues is headquartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely - Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services. For more information, log onto:

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