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Club Mahindra Hotels Selects ResAvenue as its Distribution Partner for Branding Across Multiple Channels

January 06, 2009 - Mumbai.

ResAvenue, that provides complete hotel distribution and Internet marketing services globally, announced today that The Club Mahindra Group Of hotels & Resorts, a Mahindra Holidays & Resorts India Ltd holding company, has selected ResAvenue as its distribution partner. ResAvenue will help Club Mahindra brand its 23+ properties across all distribution channels globally through the ResAvenue's ChannelConnect solution which wil enable it to reach out to hundreds of thousands of travel agents using the Global Distribution Systems (GDS) and the leading online travel sites and its own chain website through ResAvenue's DirectConnect solution.

The Club Mahindra Group needed one Central Reservation System (CRS) provider that could quickly and seamlessly implement all of their Hotel and Resort properties to a new system. By signing up for ResAvenue’s GDS service, the Mahindra Group will broaden its market reach, as it will get connected to all major Global Distribution Systems and the Internet Distrubution System. It will help widen its distribution network by gaining more exposure to agents and travelers around the globe. ResAvenue's Channel Connect Engine is specially designed to drive incremental revenue including: dynamic packaging to sell breakfasts, wine, etc. along with a guest room and the ability to load promotions specific to stays of three nights or longer.

About Mahindra Holidays & Resorts India Ltd.,(MHRIL)

Mahindra Holidays & Resorts India Ltd., (MHRIL) a part of the Infrastructure Sector of the Mahindra Group, brings to the industry values such as Reliability, Trust and Customer Satisfaction. Started in 1996, the company’s flagship brand ‘Club Mahindra Holidays’, today has a fast growing customer base of over 79,000 members and 23 beautiful Resorts at some of the most exotic spots in India and abroad. Mahindra Holidays & Resorts India Ltd. Is a part of the USD 6.7 billion Mahindra Group, one of India’s leading Industrial Houses. The Group has interests in various sectors such as Automotive, Auto Components, Farm Equipment, Trade & Financial Services, Infrastructure and Information Technology. Mahindra & Mahindra has a successful track record as the Market Leader in each Sector .

About ResAvenue

Established in 2004, the ResAvenue solution aims to provide the hospitality industry with advanced transaction processing solutions and e-commerce services in a single cost-effective package. This will help Hoteliers achieve better profitability, market their hotel on the Internet more easily and allow them to focus on their core competency delivering a superb guest experience. With ResAvenue, Hoteliers can stay ahead of competitors and capture new market share with an effective Online Distribution Strategy.

ResAvenue was specially designed by Avenues South-Asia’s largest integrated ecommerce company. Avenues is a profitable, debt-free company and currently services thousands of eMerchants worldwide through its solutions,,,, It is the largest integrated eCommerce solutions provider in South Asia. Avenues’ has shown revenue growth and profit growth consistently, year on year. Avenues’ is incorporated in India, and has offices in Singapore, Hong Kong, and USA. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 120 personnel, spanning across all disciplines. For more information, log onto:

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